Why don't People Recommend Starting a Roth IRA through a traditional bank?

Most of the research I've done seems to recommend opening a Roth IRA through a investment firm such as Vanguard, Fidelity, or T.Rowe Price. What about the banks-e.g. Bank of America, Wells Fargo. I would think it would help to establish a Roth with my bank so as to have it under one 'roof'. Thoughts?

Most of the research I've done seems to recommend opening a Roth IRA through a investment firm such as Vanguard, Fidelity, or T.Rowe Price. What about the banks-e.g. Bank of America, Wells Fargo. I would think it would help to establish a Roth with my bank so as to have it under one 'roof'. What's wrong with the banks? Is starting a Roth through one of the aforementioned investment firms (e.g. Vanguard) the way to go? Thanks

Reason being is that a bank has historically LOW interest rates and thusly a poor ROI.

Yes the accounts are insured for $100k/ account/bank, BUT you are far better off using a discount brokerage, because once you invest in individual stocks, it wouldnt matter if the brokerage went under, because you own shares of stock, and those are YOURS, not the property of the broker...

A brokerage is safe.. so stop worrying..:O) You ARE on the right track

i think most banks dont offer you ROTH from the bank but will go through a broker. there are people who give you roth at the bak but when you sign up itll be thru a LLC ( broker) who does business with fidelty van guard etc