What do investors want in a company they are investing in?

What makes a good investment and what do investors look for?

Different investors want different things. Some invest hoping to strike it rich with a company that might possibly become the next Microsoft.

Some investors invest in blue chip stocks hoping to stay ahead of inflation. Hoping that by the time they retire they will not have to resort to eating cat food.

Other investors who are perhaps retired already, invest in companies with increasing dividends hoping that their income stream will outlast them.

Some investors who are concerned with the direction the U S is heading invest in foreign companies hoping to stay ahead of the depreciating dollar.

Then there is the asset allocation investor that invests in whatever companies he/she needs to to balance the portfolio.

They want to see the what the company is about, how the performance has been so far, and what the plans for the future are.

In short, "a good risk".

This might be VERY safe business but with only modest growth and potential - OR - it might be high risk but relatively little money involved - with potential for huge returns IF it all works out.

In short though "A reasonable risk / reward ratio" is what it REALLY comes down to. Everythnig else is just a factor of that.

Mark

for potential in terms of profits,business impact on the market,
aside from the vision concept of the company,and how
projective and viable with the less inversion,but depending
on how the concept is presented to the investors,and how they perceive you,and how you had planned your marketing in terms
of 'the short run ' and 'the long run',plus how motivated you are about your product,those are the factors that investors look for the most,when you are trying to establish a company,.

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Merry Xmas , Happy NewYear !!!

Steady growth and diversity.