Shouldn't public relations practitioners keep quiet when there's bad news about their company?

Shouldn't public relations practitioners keep quiet when there's bad news that could affect the performance of their company's stock? Should you let investment analysts discover the bad news on their own?

There is numerous reasons for NOT staying quiet, and even as to when one should comment. The most simplistic reason must be that the trust of the public can be retained if the company shares the bad news, rather than the news coming from some analyst.

There is also a LOT of reasons for not commenting at all. Unfortunately there is no simple, one fits all strategy.

depends on whether you have a privacy policy that states that you cant talk about anything regarding your work. If you don't and you own stock, now a days if you know something lik that people do want to know so they can pull their investment out and cut or gain losses...it's up to you and your company's human resources

They need to reply honestly to any questions asked to them However, they need not sing about it without being asked...

Yeah it seems unethical to blow the horns on your own company. But these people have to work under their comapny's and the federal guide lines, meaning you can only say so much. But some part of it, has something to do with how they want to protect their customers and investors. Usually bad news generally circulates within the company only, and only the big shorts gets to deal with it. until they're ready to let the public know what's going on.