How would you measure potential returns on an investment in a private company?

Look at the historical performance.

Previous Year and Year-to-date.

This will give you an indication of how
the private company manages the
investments.

You would have to ask the CEO/business manager what they believe their earnings for the next three years are, you would then have to look at budget for advertising and profit on sales. There is no surefire way of finding how much you, as an investor, is likely to make, however you can pplay the odds and choose which ever option benfits you most.

Profit. I'm sure your investment is like a profit-sharing program. Whatever profit the company makes and allocates for profit sharing, you probably get a percentage of. Depending on how vested you are with the company determines how much of your money you get to take out if you so wish.

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