What makes a security a good buy from a "value" investor's point of view?

Value.

1. One Idea: Rank the 500 stocks in the S&P 500 by P/E ratio. Buy the ones with the lowest P/E ratio.

2. Better Idea: Buy a value fund listed in Consumer Reports as a good buy.

3. Best Idea: Forget the mumbo jumbo, invest in the Couch Potato Portfolio and do as well as the chumps who deal with all the witchcraft pushed on small investors by stock brokers.

Value investing is a style of investment strategy. Followers of this style, known as value investors, generally buy companies whose shares appear underpriced by some forms of fundamental analysis; these may include shares that are trading at, for example, high dividend yields or low price-to-earning or price-to-book ratios, and so on. Well-known value investors include Warren Buffett, John Templeton, John Neff and Michael Price.

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