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Information an investor might use to evaluate a company's future?


besides looking at a company's Balance Sheet and Income Statement, what information can help an investor evaluate the future level of profitability?
Not looking for a specific answer, but if there are some commonly used techniques I would like to know what they are.
Thanks

Review their annual report this will give you an idea of what items (legal usually) that are outstanding that may have a financial impact on the company. Look at the cash flow of the company as well, if they are straped for cash that can put them in ruins despite their product.

How has their stock done in the past knowing the economic sitiuation?

Looking forward
Is the market demanding their product?
What are their future plans to gain more market share?

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