How does one take his small business online?

I'd like to know how a small business owner would make the move from just having a store and selling locally, to having an online store and selling internationally. Thanks!

Going online simply means establishing a presence by offering your products or services globally. It does not require another business but set up a website and start to add your web address to your business cards and other promotional materials, register with search engines, and get your company out there with a reason for customers to visit your website and pass the address to others. Don't waste your webspace with fancy graphics and free games. Make your offerings related to your specialty so others will visit and refer their friends. Check out your competition online to see what they are doing right and wrong. Don't just set up a website and leave it... update, ask for feedback, develop a mailing list, ask for referrals, but mainly give people a reason not only to visit your site but a reason to return.

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Not sure where you're in your process. So, from the beginning you should:

Register your domain name (i.e. www.yourname.com).
Hire a company to host the content of your website on their server.
Build the site.
Launch the site by placing the content on your hosting company's server.
Market the site.

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Internet is world-wide, If you have a local store it's limitted to that area.

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