What are the legal procedures to start an online business for advertising?

I am starting a online business that offers many free stuff for users, and later some people will want to pay by PayPal to advertise on my website. I would like to ask you what are the legal procedures to let people advertise and pay a certain amount of money to me every month they want my online services in order for them to advertise on my website and do all of this legally?

What should I do to make this legal? What are the basic procedures? Please, help me, I don't know anything about Law and I need to get more information in order to make my online business possible.
Thank you.

I'm in Alberta, Canada.

I am not very sure about the law in Canada. But for online advertising, you doesn't need to get into law. You can create a business account in paypal and people can pay to that account without any legal formalities.

What country are you in?

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