How do you present a Software Business Plan to VC firms and what are the criteria to get the funding?

The criteria is simply what they expect the return on their investment will be against the risks they anticipate.

In terms of a presentation I would spend less time on how great the product is and more on:

1. what the production costs are;
2. the market research you have done and the sales you project (expect a rough ride for this bit);
3.the competition and how you will fare against it;
4. your commitment/experience;
5.ending with how much capital you need (be aware that, if interested, they are wanting a share of the product so give a great deal of thought on how much you want and how much you want to give away)

Depending on the product you may also need to discuss legal and international issues.

Anyway good luck with it :-)

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